Mať volá! Propaganda výmeny obyvateľstva medzi Československom a Maďarskom – teoretické aspekty – is the title of a new publication in which the author Lucia Heldáková analyses the propaganda aspects of the mentioned event realized after the Second World War on Hungarian territory. After the Second World War, minority policy itself integrated the aspect of collective guilt of minorities during the war and aimed to create a unified nation of Czechs and Slovaks in order to ensure the continuity of the country in the future. After the expulsion of the German minority, then representatives of the Czechoslovak Republic failed to ensure the same expulsion of the Hungarians. After long delays and negotiations, both parties agreed and signed an Agreement on the exchange of population between Czechoslovakia and Hungary. The success of the population exchange was conditioned by Article V on the reciprocal nature of the exchange. In practice it meant that as many Slovaks from Hungary applied for the population exchange the same number of Hungarians were to move from the territory of Czechoslovakia. The interest of the Czechoslovak political leaders to reach the highest possible number of registered Slovaks for the exchange was evident in the organization of a massive propaganda event.
Issues as the specificity of the propaganda process, its stages and context, differentiation from propagation or persuasion are evidenced by many theoretical points, on the basis of which the author built her own analysis of the propaganda of the population exchange between Czechoslovakia and Hungary. The division into individual stages followed the changes in the nature of propaganda and the use of different propaganda means.
What methods and means propagandists used, how to recognize anti-propaganda, what models of propaganda we know, whether propaganda is related to colours, or what is critical discursive analysis you can read in the new publication. At the same time, it is interesting to follow via the analyses of specific examples of the past, the similarities and differences in today’s propaganda.
You may find the book HERE.
Publication has been published as part of VEGA project: Fakty a koncepty výmeny obyvateľstva medzi Československom a Maďarskom – historické súvislosti v domácej a európskej politike